If you don’t feel comfortable selling your best product or service, you may never reach your financial goals.
This is something that rich people fully understand, but poor people often fail to grasp, according to T. Harv Eker, author of Secrets of the Millionaire Mind.
As we explore the value of products and promotion from Harv’s perspective, consider what changes might be required for you to improve your sales success.
The majority of ‘regular’ folks hold back from selling, says Harv…
Perhaps due to an upbringing that has told them that it is wrong to promote themselves, or possibly because of a bad experience with a pushy salesperson could be the reason.
It might even be a failure in their own sales efforts that prevents them from a fresh attempt.
Whatever the case, Harv insists that the ability to sell is one of the most important factors that can help you succeed.
Many wealth experts advise that having the best product in the world won’t make you rich if people aren’t buying it.
Harv stresses that people won’t buy your product if they don’t know about it, and they won’t know about it unless you tell them about it.
This is the very first basic lesson of selling.
Rich people know that selling is essential for success.
Promotion is a crucial part of their thought patterns and they have developed a constant eye to making the sale so they may grow their profits.
Poor people, however, tend to be uncomfortable selling, says Harv.
Even with the best ideas and designs, nobody can profit from their ideas without the ability or drive to sell them.
At the end of the day, Harv says that if you want to join the ranks of the wealthy, you need to be able to sell.
This applies whether you are selling a product, service, or even your own unique brand.
People will never know about you and your work unless you promote yourself, he adds.
Whatever is holding you back from selling, Harv insists that you need to identify the reason, deal with it, and change your attitude for good if you want to get to a better financial place...
Not sure how to go about selling and promoting your product?
Perhaps it is time to take a good hard look at your product, says Harv.
You need to determine the value it offers, and how it will help your customers.
You also need to determine whether or not you are doing them a favor by selling it.
If you don’t think you will be helping anyone by selling them your product, it is possibly time to find a new product to sell, he adds.
After all, you can only really experience sales success if people want to buy your product.
According to Harv, you can evaluate your product by doing the following:
The good news is that selling gets easier over time, says Harv.
Once you get used to selling your product, you will be well on your way to understanding the basic factors that hold the key to your financial success.
At the core of your product or service is your passion, which not only provides value solutions to people but speaks volumes of the quality of your own values as a business owner.
This represents the company as a whole.
Being a leader in an industry is not reliant on having the best product.
Demand for your product or service is determined by the experience people have with the value you offer.
Essentially you're selling an experience, not a product, and often, not even the best choice products either.
If you're wondering how to promote values you hold dear, and provide customers with an unforgettable experience, evaluate your product honestly and turn your enterprise into an empire.
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Has your Mind ever wondered...
People buy experiences, and part of the experience is dealing with you.
If they like you, they’ll buy from you.
Communicate with sincerity and provable facts.
Deliver on your promise.
Your customer service comes before your product.
Promote the heck out of your product with confidence.
Results.
A product that lives up to the hype, solves problems, and delivers on the promise of value is best, but meaningless if not promoted adequately.
How you communicate the quality of the best product is as important as proving that your product is the best.
Be candid and real, not salesy.
If your product is as good as you say it is, it will sell itself but you have to get your foot in the door and this means you as the salesperson have to be likable and relatable.
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